I just received a letter from The Wall Street Journal indicating that my subscription will be over in July and it was time to renew.
It was a fancy shmancy letter that led you to believe that they “valued” me as a customer and were giving me a “preferred rate” for the next year. In most cases, you’d believe the merchant you are doing business with and take them up on the offer.
However, the Wall Street Journal obviously doesn’t “prefer” me enough to give me the lowest promotional rate they give other customers. Here’s a tip for renewing the WSJ or other paper: check online.
Discounters online offer huge discounts off the retail price of publications for the same exact product — the subscription that gets delivered to your door. The customer service for the delivery is handled by the publisher – Dow Jones in this case – after the sale, so it really doesn’t matter where you buy it from.
The neat thing is that while most online promotions are targeted to NEW subscribers, much of the time, the same discounted rate also applies to renewal subscription orders too! Just check the product description pages and you’ll see that you can save tons of money — more than that Dow Jones was offering me for my renewal.
The letter I got offered me a full year for $149. However, you can get a full year for only $99 right now online at http://WSJ.official-promo.com — can you believe that’s $50 less than the “preferred rate” I was offered!
Why spend the extra FIFTY BUCKS for no reason? Do yourself a favor and start renewing online and you’ll see the difference.