7 Secrets of a Social Media Maverick for Creating Killer Content on Facebook, Twitter and Tumblr
Today we have a guest post from a social media manager colleague of mine, Tim Cox.
I asked him what are some of the fundamental approaches that he believes separates newbies and mavericks on the various social media platforms. Enjoy his 7 social media management tips!
On my personal accounts, I hide a lot of Pages on my Facebook Newsfeed.
I even created a video documenting how to hide those annoying Mafia Wars and FarmVille updates on Facebook.
If you visit the actual video landing page on YouTube, you will find that the comments section makes it sound like I just cured malaria.
Getting such rich interactivity isn’t that hard if you have some key insights and intentionality in how you manage your social media presence.
This below, is the actual video example I wrote about above — you can hop over to the YouTube page if you want too.
Being great at posting content just takes a little bit of extra effort. . .
Here are some tips to help you create exiting new content for your next post.
1. Non-Promotional Posts
Get into the habit of posting mostly useful and engaging content to your Facebook Page, Twitter Profile or Tumblr. By posting useful, interesting or interactive content you’ll earn the right to stay in my newsfeed and I might even be interested in that big event you’ve been planning. I don’t like hard fast rules, but four non-promo posts for every promotional post is a good place to start.
2. Post a Little, Post a Lot
Don’t blast your followers with rapid fire updates. Instead, save the energy for responding to comments, asking followup questions and commenting on someone else’s content. Post a little on the front end and go crazy in the comments. Don’t thank someone for their comment. Try to respond to their input with input of your own, a question, or affirmation.
3. Putting extra effort into your updates
This advice comes in handy especially when crafting that once in a while promotional post. Instead of posting a picture of the flyer promoting your event, post a fun picture for the same event last year with a caption contest. Anyone can give details, but what can you say to make an announcement interesting instead of ordinary?
4. Pictures make effective posts
Speaking of pictures, use them frequently. Eyes can easily skim over text but they’ll always look at a picture. I tend to skip over pictures of people’s kids but post a picture of a kitty and you have my attention. Who are we kidding? Give me ten minutes and I’ll forward that post like it’s hot.
5. It only exists if it’s in the newsfeed
You can add as many events as you want to your Facebook pages events tab, but within the hour they’ll be buried by pictures of babies and cats. If you want people to notice your events, new twitter background, or sweet new tabs you’ll need to tell people to check it out because they won’t be able to see any of that from their newsfeed.
6. Promote only what happens next
If you have a calendar of events that you want to promote, only put your efforts into promoting the very next thing that’s happening. You promote two things and I’m going to forget them both.
7. Follow your followers
Your fans and followers have some great stuff going on. By following your non-spammy followers you can contribute to conversations that might not normally pop up in your newsfeed. You’re expanding your social circle online, and adding value to those following you or your brand.
Following these seven quick tips will put your streets ahead of the majority of brands online.
Do you have any quick tips of your own? What makes your content stand out? Share a tip or question in a comment below.
Tim Cox is big time into coffee, chess, Super Street Fighter IV, and Apple products. He lives in Brooklyn with his loving wife and 5 beautiful kitties. He keeps track of the stuff he googles (stuffwegoogle.com), gives advice on web marketing (presencemediagroup.com), and is pretty big on Twitter (@timncox). He never updates his personal blog (timncox.com).