Apple iPhone TV Commercial Ad: “Calamari”
The Wall Street Journal featured an interview article this past week with AT&T Wireless’s top marketing person that talked about the rebranding of Cingular to AT&T that entered it’s last phase this week and also the introduction of the new iPhone cell phone from Apple. The question is how much of the marketing promotion will be “Apple” style and how much “AT&T” style — especially with the deal between AT&T Wireless and Apple for this launch where AT&T’s logo isn’t stamped on the phone. Steve Jobs negotiated a deal where he’s retaining a lot of control over the image of the product…as usual.
Apple’s iPhone is coming out on AT&T Wireless’s network in just a week. And there’s a slew of Apple TV Commercials all over the place that shows off some of the neat cell phone features and interface. Here’s one of them called “Calamari”: