Google Analytics Steps It Up A Notch, Web 2.0 style
If you have a website and don’t have a web analytics program running for you to analyze your traffic, you’re really missing out. Before you go out and purchase analytics software or services, you should try out Google’s free GoogleAnalytics. It has been largely a re-branded version of Urchin’s Web Analytics offering since they purchased Urchin.
This week, Google unveiled a cleaner, newer, Web 2.0-style interface and reporting that supposedly will allow webmasters to gain better insights into their traffic data.
Basically, the data that’s collected is pretty much the same. It’s the reporting and presentation of data that’s largely different — and supposedly more user-oriented. For example, in classic Web 2.0 style, you can drop and drag the report modules to customize the Dashboard.
Another cool feature is that you can have custom ad-hoc reports emailed to you so you don’t have to log-in each time to access the reports you look at frequently. Just set it up once and you can receive and read your most wanted reports in your inbox without breaking your routine.
Seeing how your visitors go through your site with the “funnel” feature is also very insightful. Where are you losing your visitors? What pages in the pathway-to-checkout needs to be revamped? Looking at aggregate data this way can help you close the sale and keep the visitors you already attracted to your site stay and buy.
There’s going to be a short time period where you can access both the new and old Google Analytics reporting screens. It may be worth it for you to whiz through the new animated product tour that highlights some of the new features in the revamped offering.