Apple iPhone TV Commercial Ad: “Calamari”

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The Wall Street Journal featured an interview article this past week with AT&T Wireless’s top marketing person that talked about the rebranding of Cingular to AT&T that entered it’s last phase this week and also the introduction of the new iPhone cell phone from Apple.  The question is how much of the marketing promotion will […]

Hooked On Phonics, Web-style

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When our daughter was started to read in school, we picked up Hooked on Phonics and started her on the system.  It was amazing to see how quickly she picked up reading.  In fact, because we went through the phonics program at home, she became one of the early readers and continues to read higher […]